You're right. In fact, over 99% of diets fail. And here's why:

Your diets have failed because your body was working correctly.

Sounds crazy, right?

But the science shows that our bodies reject diets for two main reasons:

1. Our minds are designed to help us find enough nutrients to fuel our bodies. When we restrict those nutrients (over 98% of diets are nutrient deficient), our mind's ONLY goal is to get us to eat more of the nutrients we need so we can stay alive. Have you ever been dieting and felt like you would drop kick a puppy for a cupcake? That's what's happening there.

2. When our bodies are missing key nutrients, all of our internal systems get stressed out. We become irritable, our sleep quality tanks, and our metabolism grinds to a halt. Have you ever lost weight at the beginning of a diet only to have that weight loss plateau, leaving you hungry and disappointed? That's what was happening there.

Diets don't work, and we would never suggest one. In fact, we have major beef with the whole diet industry.

Every single recommendation we make is optional. If you hate it, don't do it. If it doesn't fit into your life, skip it. 

Our goal is not to get you to restrict yourself, cut carbs, or count calories. And you don't need to.

Instead, we want to help you eat and live in a species-appropriate way, so your body is well nourished and your mind feels peaceful, clear, and happy. If you do this, your body's internal systems will play nicely with each other and you will lose excess fat without even trying.

We feel you. This is exactly why we've developed Clovis 2.0 to be ultra easy and do-able.

In fact, Clovis is not a diet at all. It's an anti-diet.

Diets are about making miserable, difficult, time consuming short-term changes that help you lose weight but are unsustainable. That's why 99% of diets fail. 

The @EatClovis Insider Membership will show you how we eat, live, and sleep in a species-appropriate way so that we use the least effort for the biggest health difference. 

The goal is to give you easy food swaps, quick tips, ah-ha moments, and low effort changes that you will genuinely be excited to make so they STICK and you never have to suffer through another diet again.

Healthy choices don't matter if they get in the way of your life or make you so miserable that you give them up.

Diets are dead. R.I.P.

The @EatClovis membership is PERFECT for you! We developed it to share exactly how we've incorporated Clovis principles into our more relaxed, everyday lives now that Maegan's autoimmune condition is under control (thanks to 90 days of strict Clovis) and Justin has eased out of his ultra-strict eating protocol.

That's why we're calling the way we do Clovis today Clovis 2.0. 

This membership will give you an all access pass to exactly how we eat meals at home, how we choose ingredients, how we pick snack foods, what we do when we're super busy, how we eat at restaurants, and which small choices we make have the biggest impact on our health.

Our goal is to make doing Clovis imperfectly something that is easy. We want you to look forward to your Superfood coffee in the morning and eat your favorite foods without feeling like being healthy means restricting yourself all the time.

That's why we're sharing food swaps, tips on how to choose healthier snacks and desserts, talking about how we choose wine, and showing you what happens in our lives when we're stuck in meetings all day and have no time to exercise or cook.

Living healthy should make your life EASIER, not harder.

Over 99% of diets fail long term. If diets are failing everyone, maybe your body ISN'T the problem. Maybe that diet has told you to blame yourself if you can't make it work, when really the diet industry itself is fundamentally broken.

The most common mainstream dietary advice is to eat less and move more. Ruthlessly restrict yourself and exercise as much as you can stand. 

Has your partner ever posted a before and after picture of the results from their latest diet plan?

Does your partner have a pair of "skinny jeans" in the closet that they desperately want to fit into? Does your partner weigh his or herself every morning and obsess over the results? Is your partner a part of online groups or communities supporting one another on a health and wellness journey?

I ask these questions because it's important to remember that your partner may not be motivated by the same things that you are.

This happens all the time in couples. My client will tell me they're frustrated that their partner isn't more supportive of their efforts to lose weight. They see this as a lack of support.

Oftentimes, the truth of the matter is that your partner just wants you to be happy. They love you the way you are. They don't really care if you lose weight. They just want you to be happy and they've seen you follow diet plans in the past that have made you miserable.

Your motivation may be to fit into your skinny jeans, while your partner's motivation is to help you be the happiest version of yourself. Your partner may actually believe they're being MORE supportive by telling you that you shouldn't try to lose weight.

Maybe you have kids and your partner has seen how you have less energy to play with them wen you're crash dieting. Maybe your sex life fizzles out when you're dieting and overly focused on the aspects of your body that you hate. Maybe you and your partner used to have some beautiful romantic moments that involved indulging on some amazing foods that are no longer allowed on your latests "strict diet."

Life is meant to be enjoyed. and some of our most enjoyable and memorable moments usually include sharing food and drink with those closest to us. That's why we only want you to implement the things that we share if you enjoy them! If you don't enjoy them, they're out. Period.

We're here to help you live your fullest, most enjoyable life. We won't ask you to do anything that is so restrictive that it takes away from your quality of life. And we certainly don't want you doing anything that makes you moody or unhappy with the people you love the most.

We're going to share how we live our best lives as a couple, with maximum enjoyment and satisfaction with all of our dining experiences. We'll even show you how we indulge in desserts and alcohol!

We want to bring you and your partner closer, not drive a wedge between you with yet another miserable diet plan. We promise, following along with us and Clovis 2.0 will be unlike anything you and your partner have ever experienced together.

Great question. We've specifically designed Clovis 2.0 to be full of tiny changes that take little or no time out of your schedule.

Plus, this is a choose-your-own-adventure situation. All of our suggestions are optional, so you can take what works for you and don't worry about the rest. We highly recommend you do it imperfectly.

Can't grocery shop? We'll show you how we order groceries online.

Don't have time to cook? We'll show you how we order at restaurants.

Need to have quick snacks around? We'll show you how we choose everything from chips to jerky to chocolates and how we make high protein snacks easier and quicker than ever.

Don't have time to exercise? We'll show you how we eat when we've gotten 0 movement in all day.

Don't have time to de-stress and need to wine-o'chock at the end of the day? We'll show you how we choose wine, how we improve our sleep post-booze, and how we prevent hangovers.

Yep! In fact, we'll show you exactly how we choose wine, spirits, and cocktails, including what we drink when we're out and what bottles of wine we like the best when we're at home.

We'll also show you how we use supplements before and after drinking alcohol to improve sleep and prevent hangovers.

Diets suck. All of them. And the entire message is anti-scientific. "Eat less and you will lose weight." Not true! Just ask the millions of American women who have crash dieted at least once in their lives only to gain it all back.

The truth is that being deficient in key nutrients, like nearly everyone on a modern American diet, slows your metabolism to a grinding halt.

That's why most people believe their metabolisms are slow. But your diet didn't fail because your metabolism is slow, your metabolism is slow because your diet failed you.

Our goal is to get rid of dieting completely - no more counting carbs or calories or points or whatever else. Studies show that eating and living in a species-appropriate way effortlessly keeps us at a healthy weight, eliminates disease, eases mental health stressors, and improves immunity.

We want to show you how we live, eat, breathe, and sleep Clovis in bite-size, optional steps so you can take what works for you and leave the rest. Zero misery, zero hunger, zero failure.

We've got you covered! Maegan is a chips and candy FIEND and we've got healthy food swaps for you from everything from cereal to chips to bread to candy to cookies and more.

Even if you make all of the exact same foods for you and your family, we have some easy changes in ingredients that will make a huge difference without anyone even noticing. 

We'll also show you how we grocery shop, how we check nutrition labels, and which brands we prefer. Your family will be 100x healthier without even knowing it, and you will be standing in the corner watching it all happen, like a sneaky Clovis ninja.

No need! You won't have to cook, exercise, or grocery shop any more than you do already.

If you don't cook at all, we'll teach you how we order at restaurants and choose take-out.

If you want to cook a little bit but don't have the time to learn to cook new things, we'll show you how we make dinner in the Instant Pot.

If you don't want to grocery shop or drive to a different store, we'll show you how we use Instacart and order from online grocery delivery services.

This is a zero-restriction plan. Seriously. We've developed Clovis 2.0 with one strict rule: only do what you like.

That's not a trick or some kind of trap. We mean it.

What we've found, for ourselves and for others, is that our mind's desire to be happy is way smarter than we give it credit for. And why shouldn't it be? If you try to restrict yourself for too long in a way that makes you miserable, your willpower will ALWAYS lose to your mind's interest in happiness.

And let's be honest, happiness is way more fun. Chocolate usually sounds better than lettuce, no matter how much you like salad.

So here's what we decided: let's just do what we want. Let's go through every healthy thing we know we should ideally be doing and pick the things that would make us happier and healthier at the same time. Let's use our brain's happiness driver to our advantage.

If you love bread, we are going to show you how to do bread in the healthiest, most species-appropriate way possible. If you love to exercise, we'll show you how we do it. If you hate exercise, no big deal. If you can't live without wine, we've got biohacks for that. We will teach you how to trade the chips that are slowing your metabolism for chips that don't. 

This shouldn't be hard. Come eat steak and cookies with us.

You can absolutely do this with zero cooking. We show you exactly how we order at restaurants to keep things as species-appropriate as possible.

Yep. Zero workouts required. 

In fact, zero anything required. This is a choose-your-own-adventure. Pick what works for you, ignore what doesn't.

Come grocery shopping with us! We will take you around the store as we shop, sharing what we buy and why.

We talk about how we choose meats, what produce we like, how we check ingredient labels, and more!